About Ameerah – The Royal Range

Premium beauty for everyone, with colour, performance and elegance at the heart of everything we choose, and conscious values behind it.

Ameerah is a modern Canadian beauty brand created for those who believe beauty should feel personal. Whether your style is understated, expressive or somewhere in between, there is room for your version of elegance.

Ameerah means “princess.” To us, that represents confidence, individuality and the freedom to make beauty your own — to explore colour, express yourself and choose what makes you feel your best.

Beauty that feels like you

Our range brings together nails, lips, eyes and face, alongside a distinct beauty and wellness collection. From an everyday lip colour to the finishing touches for a special occasion, we want discovering beauty to feel easy, enjoyable and personal.

Breathable nail polish is an important part of Ameerah’s story and remains part of our identity. Today, the Royal Range extends beyond nails to lip oils, glosses and liners, mascara, face essentials, wellness products and more.

Across the range, we look for colour, performance, wearability and elegance — products that can become everyday favourites as well as those that let you try something new.

Values behind our choices

What goes into the products we offer matters to us. Conscious product selection and faith-aware considerations are part of our approach, while Ameerah remains a beauty brand that welcomes everyone.

Because every product is different, specific ingredients, features and product attributes belong on the individual product page, helping you make choices that suit your own preferences and values.

Make it your own

There is no single way to wear Ameerah. Keep it simple, add a little colour or create something entirely your own.

Welcome to Ameerah – The Royal Range. We’re glad you’re here.